Japan Environmentally Friendly "Green Newspaper"

Japanese Newspapers that can grow into plants after use

The Mainichi Shimbunsha, a well-known Japanese national daily, has introduced an extremely sustainable magazine called the "Green Newspaper" in a remarkable demonstration of environmental innovation. This innovative newspaper is made from a combination of recycled and vegetable paper, but what makes it unique is its exceptional capacity to be planted after reading. This environmentally friendly newspaper is based on a technology that has been around for a while and includes mixing recycled paper, water, and tiny flower or plant seeds. Instead of throwing away the newspaper when you are done reading it, you can cut it into small pieces, plant it, and water it. The paper is going to amaze you by blooming into plants and flowers in only a few short weeks.

The eco-friendly newspaper idea came up in collaboration with Dentsu Inc., one of the biggest advertising firms in Japan, which works with "The Mainichi." It has a history of being highly dedicated to environmental causes; in the past, it ran advertisements in support of water donations for underserved towns. The Green Newspaper acquired a daily readership of over four million copies around the country and generated earnings of over eighty million yen, or more than $700,000. This sustainability effort has proven to be quite effective. This effort also has an impact on educational institutions, working with schools to educate kids about environmental issues and the value of recycling, especially when it comes to paper, a crucial step in lowering CO2 emissions related to transportation.